Oil-based serigraphic ink and shirt labels on cotton duck1997
About the work
Arranged regimentally in three rows of three are nine meticulously folded men's shirts. Each one is identical to the next, except for the different brand labels on their inside collars. The labels are real labels, but the shirts are printed using photographic serigraphy. Although some degree of personal choice is asserted through the choice of brand name, it remains, ironically, hidden to the outside world. When worn, these shirts would present nothing more than bland uniformity. "Individualism" deals with issues of mass production and consumerism, and the nature of corporate and personal identities.
- Oil-based serigraphic ink and shirt labels on cotton duck
- height: 130.30 cm, width: 90.40 cm
- Purchased from the artist via the Contemporary Art Society, January 1998
- verso, br: Labels 2 / "Individualism" / C. Niederberger 97
- Purchased from the artist via the Contemporary Art Society at the London Contemporary Art Fair 1998 (Art98), Islington, London, in CAS's "Art Futures" display.
- GAC number